With the regulation of sports betting advancing in Brazil, the role of payment providers has gained prominence in tackling illegal operations. Responsible for enabling financial transactions, these companies have taken on a strategic position in identifying, monitoring, and blocking transactions associated with unauthorized platforms.
In this context, Pay4Fun is part of the Payment Providers Forum of the International Betting Integrity Association (IBIA), an initiative that brings together companies and international experts to discuss integrity practices and risk prevention in the betting market.
New Guide Focused on Payment Providers
Recently, the group released a best practices guide with recommendations aimed at mitigating illegal activities. Among the guidelines are the continuous verification of operator licenses, transaction monitoring based on risk criteria, and the strengthening of user and partner validation processes.
In practice, these actions aim to interrupt the financial flow of unlicensed operators, one of the sector’s main challenges. Since the enactment of Law No. 14,790/2023, payment providers have been prohibited from processing transactions for irregular companies, which has significantly increased their responsibility within the ecosystem.
Pay4Fun as an IBIA Member
For Pay4Fun, participating in international forums such as IBIA’s is essential to keep up with global trends and contribute to the development of a safer environment in the country.
Despite the progress, the illegal market still represents a significant portion of the sector, directly impacting revenue, competitiveness, and user protection. In this context, the company argues that strengthening oversight—especially over payment methods—is one of the most effective ways to reduce this space.
“Payment methods are at the center of this discussion because that’s where the money flows. When you interrupt this flow, you directly impact illegal operations,” says Leonardo Baptista, CEO and co-founder of Pay4Fun.
Despite advancements, the illegal market still represents a relevant share of the sector, with impacts that go beyond revenue. The lack of control can create room for fraud, the use of shell accounts, and even the manipulation of sports results.
Given this scenario, the company advocates for stronger enforcement and, above all, coordinated action among companies, regulators, and industry entities. Information sharing and alignment of practices are seen as essential to increasing effectiveness in combating irregularities.
“Addressing illegality depends on cooperation. The greater the integration among the different players in the sector, the greater the ability to identify and block suspicious activities,” the executive emphasizes.
According to Pay4Fun, participating in international forums such as IBIA allows the company to closely follow global best practices and contribute to the development of a safer environment in Brazil. The initiative is also seen as an important step toward aligning the country with international integrity standards and strengthening user trust.
The guide released by IBIA is available in Portuguese and English and compiles guidelines aimed at strengthening financial safeguards and preventing irregularities in the betting market.
